Seven Tips on Writing Content for Business
Content writing is a powerful way to drive traffic to your website. Best of all it's free, provided time and patience.
Having said that, the wrong approach to writing content will turn your daily promotional blogging into a big headache.
The basic principles of writing great content for marketing, are as follows:
- Be familiar with your topics
- Love what you write about
- Write something every day
- Link your posts together
- Don't turn your posts into sales pitches
- Understand the difference between sharing and spamming
First of all: Know your stuff
Blogging is the single, most important part of your organic marketing, and should be approached as something to be enjoyed. While writing content to promote your business is indeed a full time job, it doesn't have to feel like one. This is why writing about topics you know well, comes with the added bonus of a writing style that tells readers about your commitment to your trade, and your integrity as a business owner.
Cultivate an interest in your topics
The best blogs are about topics readers can learn from. For instance, if you own a pizzeria, your readers will expect to learn what it takes to operate an industrial pizza oven, or how to prepare the perfect seasoning. These are the things you need to write about. Educate your readers and empower them. In return, they will share your knowledge, and drive more traffic to your website.
This can only be accomplished if you genuinely like your topic. Whether you are into pizza, smartphones, or gardening, the only successful way to write content that sticks with readers, is to love your topics.
Write as often as you possibly can
It's not easy to write about something new every day, but it is necessary to convert at least a minute fraction of your readers into potential customers.
The typical length of a compelling article is usually inversely proportional to the complexity of the topic. The rule of thumb is: don't tease readers with a stub, and at the same time, don't bore people with lectures.
For instance, if you are going to write about your favorite smartphone, try to keep from writing a long and detailed dissertation on how cellular networks have evolved in the past 20 years. It's a blog, not a manual.
Conversely, if your topic is how to bake cupcakes, don't just write a quick recipe and be done with it. Elaborate, add short, entertaining anecdotes that make the reader relate to your topic.
If you write multiple posts with matching topics, linking those posts together is important. It tells search engines and users, that there is more to the story. Links should contain approriate anchor text, with keywords relevant to the page being linked to. For instance, if the post you are linking to is about race car driving, the anchor text in the link should contain terms strictly related to that topic, such as "V8 engines", or "NASCAR".
No calls to action
Blogging is already a marketing vehicle, and it works because readers flock to their favorite topics naturally, without being pushed around. The best quality of a blog is genuinity. It's a tool that allows readers to know who hides behind the business. Pushing sales pitches masked as blogging is a sure-fire way to turn your blog into a ghost town.
You have a good amount of articles on your blog, but no traffic. What to do now?
The easiest way to get the word out, is to post in large online communities, for example, on Google Plus, Facebook groups, Reddit, and other forums catering to the type of reader you wish to attract.
When posting on different communities, it's important to customize your message, every time.
Don't just drop a link and move on: engage. Give your post a title and a brief text explaining why readers whould click. Invite your users, politely, to like and share your articles, should they feel it's useful to other people they know.
Engage in conversation
Posting a link to your blog on social media will lead to users commenting about what you write. the biggest disservice you can do to yourself and your blog, is to get emotional. Not everybody will agree with what you write, and it's important to keep yourself from engaging in toxic exchanges, while you are trying to promote your business using social media.
Don't be afraid to moderate. If someone is trolling your post, or hijacking your comments to drop their own link, remove it. It's your thread.
Another thing to remember is that not everyone who comments on your post will actually take the time to read your article. Some comment, just to comment. Learn to recognize them, and if needed be, ask them for their opinion on what you wrote.
Content writing is a powerful way to drive traffic to your website. Best of all it's free, provided time and patience. Having said that, the wrong approach to writing content will turn your daily promotional blogging into a big headache. Here are the basic principles of writing great content for marketing:
5th March, 2015
5th March, 2015
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